Agile In Advertising Building Client Trust With Fewer Surprises Adapt
Agency people thrive off that moment when we finally get to show our client the ideas over which we’ve been passionately laboring for days, weeks, even months at a time. And for most agencies still, the theatrics of that moment come from a certain sense of distance and suspense. Meaning some time before that day, you and your client agreed upon a project brief, timeline, budget and set of deliverables....