Apple says that the amount raised this year from the sale of (RED) products – where a proportion of the price contributes to a global fund to fight AIDS – has reached a record high of more than $30M.
The company says that this is the equivalent of 144 million days of life-saving ARV medication which prevents the transmission of HIV from mothers to their unborn babies …
The $500M total for (RED) contributions across the past 11 years is equivalent to 475 million days of lifesaving medication.
Apple said that the effectiveness of the campaign is clear to see.
As it has done in previous years, Apple will turn its store logos red for World AIDS Day tomorrow. Logos will remain red for a week, and Apple will make a $1 donation to the Global Fund for every Apple Pay transaction made at a retail location, online or in-app. If you want to help more, you can see the current list of (RED) products here.
This #WorldAIDSDay we celebrate saving lives, through 144 million days’ worth of medication to prevent the transmission of HIV. Thanks to our customers for joining us in supporting (RED), and for bringing everyone closer to an AIDS-free generation. https://t.co/nFFWlAj3P0
— Tim Cook (@tim_cook) November 30, 2017
Apple notes that gaming developer King is also rolling out limited-edition bundles across its popular titles — Candy Crush Saga, Candy Crush Jelly Saga and Candy Crush Soda Saga — with all proceeds from those in-app purchases going to the Global Fund.
Photo: Xu Kangping/China Foto Press
